Lucas Foods (Asia) Pte Ltd

ALMOND ROCA® comes to you with a history as flavorful as its fresh almonds, and as rich as its buttercrunch toffee. It all started back in 1923 in Tacoma, Washington. Harry Brown developed a recipe for the crunchy log-shaped candy destined to become a worldwide favorite. J.C. Haley wanted an unusual name to go with the new almond confection they had invented. A local librarian suggested "roca", and ALMOND ROCA® buttercrunch toffee was born. In Spanish, the word "roca" (pronounced Roe-ka) means "rock", which seemed appropriate given the crunchy center.

After 5 billion pieces and 5 billion smiles, "Roca" has taken on a new, universal meaning: fresh - and - lively - crunchy - chewy - taste - sensational - buttery - chocolaty - delight.

ALMOND ROCA® buttercrunch toffee has traveled around the world ever since. It has been shipped to more than 63 markets over the past 80 years. Sir Edmund Hillary packed it to the top of the world on many of his Himalayan ascents. It's one of the favorite candies of

Japan

's royal family. It's also a market leader for imported gift confections in many markets from Asia to the Middle East, including

Japan

, Hong Kong,

China

Taiwan

, the

Philippines

Singapore

Australia

and the

United Arab Emirates

Oman

Qatar

and

Bahrain

Today, nine decades and three generations of Haleys later, ALMOND ROCA® buttercrunch toffee is still being made with the same care in the same factory where it all started. The factory has become a historic landmark and the candy has earned the title of "America's Finest Confection®."